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Cause Related Marketing is one of the BUZZ terms
in the nonprofit sector. Many have heard the
term, but fail to realize it's power.
Cause-related marketing can become a cornerstone
of your marketing plan. Your cause-related marketing
activities should highlight your company's reputation
within your target market. Cause-related marketing
can positively differentiate your company from
your competitors and provide an edge that delivers
other tangible benefits, including:
* Increased sales
* Increased visibility
* Increased customer loyalty
* Enhanced company image
* Positive media coverage
Downloads
Benefits
of Cause Related Marketing
Expert Magazine, 06/04








